Mobile Billboard - Types, Tech, Cost, and Benefits

• What is a Mobile Billboard?
• Types of Mobile Advertising Billboards
• Who Uses Mobile Billboards?
• The Cost Marketing With Mobile Advertising Billboards
• Benefits of Using Mobile Advertising Billboards

What is a Mobile Billboard?

Mobile billboard advertising, also known as mobile outdoor advertising or mobile billboard trucks, refers to the use of super-sized vehicles that carry billboards advertising goods and services. The idea behind mobile outdoor advertising is to catch the driver's eye with vibrant graphics that promote specific brands.

The goal of mobile billboards is to create a motorized form of advertising that's engaging and reciprocal. The main idea is to engage the audience with a strong message that promotes a specific product.

Types of Mobile Advertising Billboards

Static

Because they don't need special software, static mobile billboards are cheaper to use. Plus, the ads on these billboards remain the same and are easier for motorists and pedestrians to spot.

Digital

Mobile digital billboards are more dynamic because they display virtual images that are changed every few seconds by a computer. The good news is that they're interactive, as they use live graphics to convey a message about a specific brand. The downsides of digital billboards are that they are more expensive to buy and maintain. Plus, motorists and pedestrians may miss some or all of an ad.

Wrapped Vehicles

Motorists and pedestrians can see a symbolic depiction of a brand with a message. You can see a clear image of a company logo. A smooth vinyl coat creates a pristine image that's clear and shiny. This method works well with passenger vehicles.

Who Uses Mobile Billboards?

Mobile advertising is most commonly used in the following industries: retail sales, events, real estate, tourism and hospitality, brand awareness campaigns, and nonprofits. No matter what the motive is, one thing is clear: Mobile advertising is used to motivate, inspire, and promote products and services.

Mobile advertising is also used to evoke certain emotions in people. An example would be certain political ads containing messages about specific candidates during a political campaign. The idea is to inspire people to vote on a local or national level. It's not uncommon to use mobile advertising to support upcoming political issues during campaign season.

Read on to learn about how various industries benefit from mobile advertising.

The Cost Marketing With Mobile Advertising Billboards

There are many factors that add in to the cost of mobile advertising billboards. There are things to consider, such as vehicle type, graphics user, and billboard size. You also need to plan ahead for your advertising campaign. How long will it be, where will you go, and what are your expenses?

One thing to keep in mind is that price depends on vehicle size, the billboard, and the type of software used for the advertising. Most large trucks such as semis can cost an average of $500-$800 per day to rent. If you decide to order a billboard for both sides, you could be looking at design costs that range anywhere from $1,200-$1,600 for design software alone. Startup costs for static and digital billboards are $24,000 and $100,000, respectively.

It's important to keep in mind that you may be expected to pay out-of-pocket for vehicle operating costs. This includes insurance, gas, routine and emergency maintenance. These are things to bear in mind before you begin your mobile advertising campaigns.

Benefits of Using Mobile Advertising Billboards

Recent developments have made mobile advertising easier on consumers and businesses. The use of geotargeting enables companies and organizations to use specific location data that reveals neighborhoods or districts to find the right people. Businesses can reach out and establish a firm consumer base with this type of technology. Customers, on the other hand, can get a little information about specific brands that cater to their needs. This level of outreach is an excellent way to establish rapport and trust between businesses and customers. What are some other benefits of mobile advertising? We've created a list of the many ways that mobile advertising billboards can benefit your brand.